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Dependable is What We Do.

Business Structure


Structure Overview
Rocky Mountain Equipment operates as an independent, multi-branch equipment dealership consisting of 38 construction and agricultural equipment dealership branches located across Alberta, Saskatchewan and Manitoba.

Following a company-wide brand re-positioning exercise in 2012, we are now proud to operate all 38 of our stores under the Rocky Mountain Equipment brand.

Multi-Branch Dealership Model
Rocky Mountain Equipment has a multi-branch dealership model with 38 full-service facilities throughout Alberta, Saskatchewan, and Manitoba that has significant advantages over single-branch dealerships.

Being multi-branch allows us to share best practices between diverse branches, and optimize overhead costs such as advertising, insurance, safety, training, benefit plans and management information systems due to economies of scale. It also enables us to provide each branch access to a wider range of products while reducing aggregate inventory levels and financing costs.

Customers benefit from a vast network of parts and service, broader equipment selection with faster deliveries and the trusted stature of an equipment dealer who will be there for the long haul.

From the manufacturers' point of view, multi-branch dealerships mean increased sales with long-term stability that comes from better capitalization and more professional management.