Having a portfolio of brands provides a very real competitive advantage, giving us a premier product line of equipment for every end-market customer.
Case is our flagship brand. Rocky’s partnership with Case spans over 50 years. We are one of their largest dealers in North America and have a very strong relationship.
Case CE and Case IH are subsidiaries of CNH, the third largest equipment brand in the world with over $15 billion (US) in revenues. Case is exceptionally well known in the industry and trusted by our customers for producing outstanding products of increasing technological advancement and capability.
In addition, we sell other leading equipment brands such as New Holland, and Bourgault, among others.